A little about me…

My name is Federica, in September 2020 I graduated in Marketing management and soon after I started my career in the marketing field.

In the past years I have been working for very different companies operating in different business sectors.

These experiences thought me a lot, and helped me develop both my professional skills and my soft skills.

I am able to work efficiently in team but also to manage things on my own, to schedule and discuss during meetings but also to take decisions and prioritize tasks by myself.

Today I am looking for a job that helps me grow and take a step forward in my career!

University Projects
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Master Thesis

My Master degree thesis where with a poll I analyzed how sharing economy and new second hand platforms can help in the democratization process of luxury goods.
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Bachelor Thesis

My Bachelor degree thesis where starting from different sociology theories I analyzed the conspicuous consumption of luxury goods in our society considering the case of some famous influencers.
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Toy's R Us

A group project where we analyzed the brand identity and the values of ToysRus, the issues that caused its failure and their possibile solutions.
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Trump vs Kim Jong-Un

Analysis of two different cultures, USA and North Corea, and their leaders’ leadership and negotiation style using cultural dimensions theories.
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L' Oreal Brandstom

L' Oreal Brandstorm project: analysis of the market trends and main competitors and development of the costumer journey in L’Oreal corners in pharmacies.
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Fedrigoni

A group project with Fedrigoni to built awareness around the lifecycle of paper an its possibile uses in a future with less plastic.